February 17, 2011
I have wanted my own business since my early twenties, and have had many good ideas if I say so myself! But the wherewithal…….
My dear friend Analia gave me this little plastic collapsible reusable vase. I kept looking at it and loving it and thinking about what it was inspiring in me. I thought, “flowers, happy, right now, easy, convenient, to go!! This little vase inspired the entire idea of a mobile flower shop. I pictured it for months. I talked about it to trusted friends, who all loved the idea. I pictured the truck. I wrote out the concept and created a business plan. Then….nothing.
One day, three months later, I happened upon this old rickety ice cream truck….and that was it. I found her!!!
I bought the truck, designed the graphics with my BFF Shan, who is a very talented artist, and off we went. My vision began taking shape. 3 more months and I am sitting on Main Street in Santa Monica, where I have called my ‘hood for a looooong time (shhh), with a beautiful truck filled with fresh flowers and feeling the rush of finally living my dream of calling something my own.
And they came. The people came and they loved it!!! They stopped, took pictures, and they told me that my idea was an awesome one. They bought arrangements that we made together. They smiled and everyone was happy forever and ever……The Beginning